“I wouldn’t go back.”
Paige Hathaway is kind of a big deal. At last count the self-confessed “fitness icon and trainer” had an Instagram following of 4 million, and a Facebook following of 5.6 million.
The 29-year-old also has her own online fitness program, and is credited with taking nutritional supplement company Shredz from a US$90,000 a year business, to $5 million gross revenue. (Hello the power of social media.)
Now, Hathaway has been announced as the global ambassador for fitness franchise F45 Training – tasked with taking its 900 locations in 30 countries to the next level.
“My role is to be the face of F45. It hasn’t quite hit the States, so I’ll be spreading the word in the US,” Hathaway tells myBody+Soul.
What she loves about the cult fitness franchise is simple – it’s the TVs on walls demonstrating the exercises that takes the fear of “looking silly” out of working out, says Hathaway.
“This innovation, where the exercises are displayed on a screen to follow, is so simple but amazing.”
While former face Dan Conn is currently the man on the telly, you may be seeing Hathaway on the screens come 2018.
“I’m going to create a program which will be available hopefully in the New Year. It will be unique to my style of training with a lot of weight training mixed with cardio – and I’d love to look at filming it myself,” she says.
Hathaway’s path to fitness fame came about five years ago, when she got into fitness modelling after meeting a trainer at her gym. It was the start of her transformation.
“Going into the gym built my confidence and made me more disciplined. I was getting more fit, more toned, and more muscle.
“Making that mental change and finding the self-motivation has played a huge role across working out, my diet, and even building a business. I’m the type of person who is either 100 per cent in or 100 per cent out – there is no ‘kind of’ do anything for me.”
What that sort of commitment and discipline meant was training five days a week – a mix of HIIT and strength.
“I definitely believe in weight training. There is scientific research that the more muscle you have, the more calories you burn just by living. I also believe in HIIT cardio, rather than longer sessions, where you spend hours on the treadmill for hours hating your life,” she says.
While weight training saw Hathaway tone up, what got her super lean is a combination of the 80/20 method and following a pescetarian diet (a vegetarian diet plus seafood) – though health reasons not weight loss, were the motivation behind the switch.
“I’ve been pescetarian for the past six months. I’m crazy about it, it absolutely changed my life and body and how I feel. I’m leaner, without so much inflammation,” she says.
“It’s very doable. I haven’t even craved meat, which being in the fitness world is incredible because meat is an everyday meal. I now get my protein from plants and fish. I wouldn’t go back.”
As for those abs?
“To be honest you can do a million crunches and still not have abs, unless you have a great diet. Your diet needs to be on point and clean, except if you have crazy genetics,” she says.
Seems unfair that Hathaway, who has a “days since pizza” counter on her website, can have both – but, turns out she’s got a healthy version of that, too.
“I really love pizza. People ask me how I eat it, and still have abs, but I say vegan pizza is even better. It’s my guilty pleasure.”
We take a look inside the latest craze taking the fitness world by storm, F45.